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The ‘jockstrap’ that revolutionised women’s sports ...
By Michiel Curfs - May 12, 2022
Today, the sports bra is seen as revolutionary, credited with bringing that "comfort and confidence" to female athletes. It's also a $9bn (£7.3bn) industry - a figure that's expected to grow four times over by 2026. The wider 'athleisure' market is $25bn and also booming. But in 1977, as Jogbra was being developed, it was a different story.

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