I love IKEA's one minute "Accidental Environmentalist" campaign. Want to know more about the psychology behind promoting pro-environmental behavior among low/moderately engaged consumers & citizens? Check out this 22-minute sample lecture by Professor Linda Steg (also part of the #EngagementInsights deck) https://www.youtube.com/watch?v=6ZtRulaWcPE
I love IKEA's one minute "Accidental Environmentalist" campaign. Want to know...
Paulette van Ommen
MEMBERS SINCE May 16
Corporate sustainability leader & creative communicator. Check out www.paulette.earth for more info :-)...
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#EngagementInsights24 Cards - 13 Followers
Sharing a range of cards with insightful content (videos, articles & more) about behavioral change and engagement in relation to environmental sustainability and health topics.