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Accidental Environmentalists - A Better World Starts at Home
By Paulette van Ommen November 04, 2020
I love IKEA's one minute "Accidental Environmentalist" campaign. Want to know more about the psychology behind promoting pro-environmental behavior among low/moderately engaged consumers & citizens? Check out this 22-minute sample lecture by Professor Linda Steg (also part of the #EngagementInsights deck) https://www.youtube.com/watch?v=6ZtRulaWcPE
I love IKEA's one minute "Accidental Environmentalist" campaign. Want to know...
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Paulette van Ommen
Corporate sustainability leader & creative communicator. Check out www.paulette.earth for more info :-)...

MEMBER SINCE May 16, 2020

6 Decks - 13 Followers

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#EngagementInsights24 Cards - 13 Followers
Sharing a range of cards with insightful content (videos, articles & more) about behavioral change and engagement in relation to environmental sustainability and health topics.
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#InspiringCampaigns10 Cards - 8 Followers
Campaigns (videos, films, songs, other forms of art) that I find worth watching. Kindly note: inclusion does not equal endorsement and corporate examples are in #BusinessCampaigns.
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#Innovations8 Cards - 9 Followers
Videos and articles on innovations I try to follow :-) because they can make things better for people and/or the natural environment.
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#Actions4 Cards - 6 Followers
Offering some concrete NL-specific examples of what you can do to keep our planet beautiful + contribute to kindness in society. See also https://thehappyactivist.org/thuisactivist
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#BusinessCampaigns8 Cards - 8 Followers
Business campaigns, films & videos I find worth watching! Kindly note: inclusion in this deck does not always equal my 100% personal endorsement.
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#Miscellaneous4 Cards - 7 Followers
Various other cards with content I find worth sharing, because they made me laugh, feel amazed or moved in other ways.

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