Behavioral Change Insights (work in progress)
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By Paulette van Ommen - October 14, 2020
Why is it so hard for us to change our behaviors, according to Daniel Kahneman (Nobel Laureate)? He explains the difference between what he calls "System 1" thinking (guiding fast thinking, intuition, etc.) and "System 2" thinking (slow thinking, reflective thinking). The overwhelming majority is directed by System 1 type thinking.
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